Risk factor changes · AAPL
What changed in Apple's risk factors
Item 1A (Risk Factors) of Apple's FY2025 10-K compared with its FY2024 10-K, sentence by sentence.
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New in the latest 10-K 65
- The following summarizes factors that could have a material adverse effect on the Company s business, reputation, results of operations, financial condition and stock price.
- The Company may not be able to accurately predict, control or mitigate these risks.
- Statements in this section are based on the Company s beliefs and opinions regarding matters that could materially adversely affect the Company in the future and are not representations as to whether such matters have or have not occurred previously.
- The risks and uncertainties described below are not exhaustive and should not be considered a complete statement of all potential risks or uncertainties that the Company faces or may face in the future.
- Restrictive measures can increase the cost or limit the availability of the Company s products and the components and rare earths and other raw materials that go into them.
- Restrictive measures can also require the Company to change suppliers, restructure business relationships and operations, refrain from offering and distributing or cease to offer and distribute affected products, services and third-party applications to its customers, and increase the prices of its products and services.
- Trade and other international disputes can also have an adverse impact on the overall macroeconomic environment and result in shifts and reductions in consumer spending and negative consumer sentiment for the Company s products and services, all of which can further adversely affect the Company s business and results of operations.
- Beginning in the second quarter of 2025, new tariffs were announced on imports to the U.S.
- Tariffs ), including additional tariffs on imports from China, India, Japan, South Korea, Taiwan, Vietnam and the European Union ( EU ), among others.
- In response, several countries have imposed, or threatened to impose, reciprocal tariffs on imports from the U.S. and other retaliatory measures.
- Various modifications to the U.S.
- Tariffs have been announced and further changes could be made in the future, which may include additional sector-based tariffs or other measures.
- For example, the U.S.
- Department of Commerce has initiated an investigation under Section 232 of the Trade Expansion Act of 1962, as amended, into, among other things, imports of semiconductors, semiconductor manufacturing equipment, and their derivative products, including downstream products that contain semiconductors.
- The ultimate impact remains uncertain and will depend on several factors, including whether additional or incremental U.S.
- Tariffs or other measures are announced or imposed, to what extent other countries implement tariffs or other retaliatory measures in response, and the overall magnitude and duration of these measures.
- The Company s products and services are offered in highly competitive global markets.
- These markets are characterized by aggressive price competition, downward pressure on gross margins, continual improvement in product performance, and price sensitivity on the part of consumers and businesses.
- These markets are further defined by frequent introduction of new products and services, short product life cycles, evolving industry standards, and rapid adoption of technological advancements.
- The Company s ability to compete successfully also depends on the effective protection and enforcement of its intellectual property rights.
- Regulatory requirements, government investigations and litigation can force the Company to withdraw from, or modify its products and services for, certain countries and limit its ability to derive value from, or to enjoin others from using, its intellectual property rights.
- Additionally, they may require the Company to share its innovations with competitors.
- Any of these outcomes can have a negative impact on the Company s competitive advantage and materially adversely affect its business, results of operations, financial condition and stock price.
- If the Company is unable to compete successfully, its business, reputation, results of operations, financial condition and stock price can be materially adversely affected.
- The success of new product and service introductions depends on a number of factors, including the Company s ability to recruit and retain highly skilled personnel to execute on its strategic initiatives, and the timely and successful development and market acceptance of new products, services and technologies.
- Additionally, quality issues or other defects or deficiencies can adversely affect the success of new product and service introductions and market acceptance.
- The Company may not be able to successfully manage future introductions and transitions of products and services, which can materially adversely affect the Company s business, reputation, results of operations, financial condition and stock price.
- The Company may not be able to extend or renew agreements for the supply of components on similar terms, or at all, and may not be successful in obtaining sufficient quantities from its suppliers in a timely manner, or in identifying and obtaining sufficient quantities from an alternative source.
- The Company s products and services include technology or intellectual property that must be licensed from third parties.
- This risk may be exacerbated by the use of new and emerging technologies, including machine learning and artificial intelligence, which can involve, among other things, the acquisition and use of copyrighted materials for training as well as the potential reproduction of copyrighted materials in their outputs .
- The Company is not always able to obtain all necessary licenses to third-party intellectual property rights on commercially reasonable terms or at all.
- Third-party developers may discontinue the development and maintenance of software applications and services for the Company s products.
- Periods of intense competition for talent in particular fields can lead to increased costs as the Company seeks to offer competitive compensation to recruit and retain highly skilled employees.
- In addition to competition for talent, workforce dynamics are constantly evolving and the Company must navigate changes effectively in order to achieve its strategic initiatives.
- Laws and regulations, including immigration, labor and employment laws and export controls, among others, can materially adversely affect the Company s ability to recruit and retain a highly skilled, global workforce.
- Resellers offer financing, installment payment plans or subsidies for users purchases of devices, and such plans may be discontinued or modified any time.
- These attacks target the confidentiality, integrity or availability of confidential information and may disrupt normal business operations.
- These risks, and the risks of novel claims being attempted, may be exacerbated as new and emerging technologies, including machine learning and artificial intelligence, are further integrated into the Company s products and services.
- However, such agreements may not always be available on acceptable terms, and litigation may still arise.
- Such agreements can also significantly reduce the Company s revenue and increase the Company s cost of sales and operating expenses, materially adversely affecting the Company s business, results of operations, financial condition and stock price.
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- Further, such an outcome can result in significant monetary damages, disgorgement of revenue or profits, remedial corporate measures or injunctive relief against the Company.
- Adverse resolution of legal matters has from time to time required, and can in the future require, the Company to change its business practices.
- It can also limit the Company s ability to enjoin others from using, or to derive value from, its intellectual property rights, and to develop, manufacture, use, import or offer for sale certain products and services, all of which could materially adversely affect the Company s business, reputation, results of operations, financial condition and stock price.
- The Company s programs, policies and procedures may not be effective in preventing a violation or a claim of a violation.
- Various stakeholders, including governments, regulators, investors, employees, customers and others, have differing expectations about a wide range of social and other issues related to the Company s business.
- Globally, several jurisdictions have adopted, or may in the future adopt, competition-related laws and regulations imposing wide-ranging obligations on technology companies and significant limitations on businesses, including the Company.
- The DMA provides for significant fines and penalties for noncompliance.
- Changes to the Company s business in response to the DMA or other laws and regulations could materially adversely affect the Company s business, reputation, results of operations, financial condition and stock price.
- On August 5, 2024, Google was found to have violated U.S. antitrust laws.
- In connection with this finding, on September 2, 2025, the U.S.
- District Court for the District of Columbia ( D.C.
- District Court ) ordered certain remedies.
- The court s order is subject to further proceedings before the D.C.
- District Court, which may result in changes to the interpretation or application of the remedies ordered by the court, as well as new or changed remedies being ordered.
- The court s order is also subject to appeal by both the U.S.
- Department of Justice ( DOJ ) and Google.
- A reversal of the order on appeal could result in imposition of certain remedies initially proposed by the DOJ, such as those prohibiting Google from offering the Company commercial terms for search distribution.
- If implemented, these remedies could materially adversely affect the Company s ability to earn revenue from such licensing arrangements.
- Changes to the Company s business practices to comply with new laws and regulations or in connection with legal proceedings can negatively impact the reputation of the Company s products for privacy and security.
- The risks of inadvertent disclosure of personal data can increase with the introduction of new and complex technologies, such as artificial intelligence features, further exacerbating such risks.
- The Company is also subject to new and changing laws and regulations regarding online safety, including enhanced protections for minors and mandatory age verification requirements.
- These laws and regulations can increase regulatory risks by requiring complex compliance measures and significant modifications to the Company s products, services and operations, and may lead to operational disruptions, heightened privacy and data security risks, increased costs and potential liability and fines, all of which can have a material adverse impact on the Company s business, financial condition, results of operations and stock price.
- Financial Risks The Company s net sales and gross margins are subject to volatility and downward pressure due to a variety of factors.
- If the Company is unable to monitor and limit exposure to credit risk on its trade and vendor non-trade receivables, as well as long-term prepayments, the Company s results of operations, financial condition and stock price could be materially adversely affected.
- The outcome of such examinations is inherently uncertain.
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WhenanyoneormoreAny oftheserisksmaterializefromtimetotime,the foregoing can materially adversely affect the Company s business,reputation,results of operations, financial condition and stockpricecanbemateriallyandadverselyaffected.price.- Macroeconomic and Industry Risks The Company s operations and performance depend significantly on global and regional economic conditions and adverse economic conditions can materially adversely affect the Company s business, results of
operationsandoperations, financialcondition.condition and stock price. InadditiontoanadverseimpactondemandfortheCompanysproductsandservices,uncertaintyUncertainty about, or a decline in, global or regional economic conditions can also have a significant impact on the Company s suppliers, contract manufacturers, logistics providers, distributors, cellular network carriers and other channel partners, and developers.- Apple Inc. |
20242025 Form 10-K | 5 The Company s business can be impacted by political events, trade and other international disputes, geopolitical tensions, conflict, terrorism, natural disasters, public health issues, industrial accidents and other business interruptions. SubstantiallyallA significant majority of the Company s manufacturing is performed in whole or in part by outsourcing partners located primarily in China mainland, India, Japan, South Korea, Taiwan andVietnam.Vietnam, in addition to sourcing from partners and facilities located in the U.S.- Changing the Company s business and supply chain in accordance with new or changed restrictions on international trade can be expensive, time-consuming and disruptive to the Company s business and results of operations.
- Such restrictions can be announced with little or no advance notice, which can create uncertainty, and the Company may not be able to effectively mitigate any or all adverse impacts from such measures.
- If disputes and conflicts further
escalateinthefuture,escalate, actions by governments in response could be significantly more severe andrestrictiveandcouldmateriallyadverselyaffecttheCompanysbusiness.restrictive. - Many of the Company s
operationsoperations, retail stores and facilities, as well as critical business operations of the Company s suppliers and contract manufacturers, are in locations that are prone to earthquakes and other natural disasters. - In addition, the Company s and its suppliers
operationsoperations, retail stores and facilities are subject to the risk of interruption by fire, power shortages, nuclear power plant accidents and other industrial accidents, terrorist attacks and other hostile acts, ransomware and other cybersecurity attacks, labor disputes, public health issues and other events beyond the Company s control. Forexample,globalGlobal supply chains can be highlyconcentratedconcentrated, and an escalation of geopolitical tensions or conflict could result in significant disruptions.- Apple Inc. | 2025 Form 10-K | 6 Following any interruption to its business, the Company can require substantial recovery time,
experienceincur significant expenditures to resume operations, and lose significant sales. AppleInc.|2024Form10-K|6Global markets for the Company s products and services are highly competitive and subject to rapid technological change, and the Company may be unable to compete effectively in these markets.TherecanbenoassurancetheseThese investmentswillmay not achieve expected returns, and the Company may not be able to develop and market new products and services successfully.- The Company
facess products and services face substantial competitioninthesemarketsfrom companies that have significant technical, marketing, distribution and other resources, as well as established hardware, software anddigitalcontentsupplierrelationships.service offerings. Inaddition,someSome of the Company s competitors havebroaderbroad product lines,lower-pricedproductsandalargerlow-priced products, large installedbasebases of activedevices.devices, and large customer bases.- Competition has been particularly intense as competitors have aggressively cut prices and lowered product margins.
- Certain competitors have the resources, experience or cost structures to provide products and services at little or no profit or even at a loss.
SomeThe Company has a minority market share in the global smartphone, personal computer, tablet and wearables markets, and some of the markets in which the Company competes have from time to time experienced little to no growth or contracted overall.Additionally,In addition, the Company faces significant competition as competitors imitate the Company s product features and applications within their productsorcollaborateto offersolutionsthataremore competitivethanthosetheycurrentlyoffer.solutions.- Apple Inc. | 2025 Form 10-K | 7 Business Risks To remain competitive and stimulate customer demand, the Company must successfully manage frequent introductions and transitions of products and services.
- Due to the highly volatile and competitive nature of the markets and industries in which the Company competes, the Company must continually introduce new products, services and technologies, enhance existing products and services, effectively stimulate customer demand for new and upgraded products and services, navigate global regulatory requirements and barriers to market access, and successfully manage the transition to these new and upgraded products and services.
ThesuccessofnewproductandserviceintroductionsdependsSuccess also relies onanumberoffactors,includingtimelyandsuccessfuldevelopment,marketacceptance,the Company s ability to manage the risks associated with new technologies and production ramp-up issues, theavailabilityeffective integration of third-party services and technologies into the Company s products and services, the availability, delivery and performance of application software or other third-party support for the Company s products and services, the effective management of manufacturing and other purchase commitments and the management of inventory levels in line with anticipated product demand, and the availability of products in appropriate quantities and at expected costs to meet anticipateddemand,andtheriskthatnewproductsandservicesmayhavequalityorotherdefectsordeficiencies.demand.- New products, services and technologies may replace or supersede existing offerings and may produce lower revenues and lower profit
margins,whichcanmateriallyadverselyimpacttheCompanysbusiness,resultsofoperationsandfinancialcondition.margins. AppleInc.|2024Form10-K|7The Company depends on component and product manufacturing and logistical services provided by outsourcing partners, many of which are located outside of the U.S.SubstantiallyallA significant majority of the Company s manufacturing is performed in whole or in part by outsourcing partners located primarily in China mainland, India, Japan, South Korea, Taiwan and Vietnam, in addition to sourcing from partners andasignificantconcentrationofthismanufacturingiscurrentlyperformedbyasmallnumberofoutsourcingpartners,oftenfacilities located insinglelocations.the U.S.- Such diminished control has from time to time had, and may in the future
havehave, an adverse effect on the cost, quality or quantity of products manufactured or services provided, or adversely affect the Company s flexibility to respond to changing conditions. - While the Company relies on its partners to adhere to its supplier code of conduct, violations of the supplier code of conduct occur from time to time and can materially adversely affect the Company s business, reputation, results of
operationsandoperations, financialcondition.condition and stock price. - The Company relies on single-source
outsourcingpartners in the U.S., Asia and Europe to supply and manufacture many components, and onoutsourcingpartners primarily located in Asia, for final assembly of substantially all of the Company s hardware products. - Many components, including those that are available from multiple sources, are at times subject to industry-wide shortages and significant commodity pricing fluctuations that can materially adversely affect the Company s business, results of
operationsandoperations, financialcondition.condition and stock price. - In addition, component suppliers may
sufferfrompoorfinancialconditions,whichcanleadfail, be subject tobusinessfailureforthesupplierorconsolidation within a particular industry, or decide to concentrate on the production of common components instead of components customized to meet the Company s requirements, further limiting the Company s ability to obtain sufficient quantities of components on commercially reasonable terms, or at all. - Therefore, the Company remains subject to significant risks of supply shortages and price increases that can materially adversely affect its business, results of
operationsandoperations, financialcondition.condition and stock price. TheAdditionally, the Company s new products often utilize custom components available from only one source.- Apple Inc. |
20242025 Form 10-K | 8 The Company s products and services may be affected from time to time by design and manufacturing defects that could materially adversely affect the Company s business and result in harm to the Company s reputation. TherecanbenoassurancetheThe Companywillmay not be able to detect and fix all issues and defects in the hardware, software and services itoffers.offers, which can result in widespread technical and performance issues affecting the Company s products and services.- The Company records a write-down for product and component inventories
thathavebecomeobsoleteorexceedanticipateddemand,orforwhichif cost exceeds net realizable value. - The Company
alsoaccrues necessary cancellation fee reserves for orders of excess products and components. - The Company reviews
long-livedother assets, including capital assets held at its suppliersfacilitiesandfacilities, inventoryprepayments,prepayments and other long-lived assets, for impairment whenever events or circumstances indicate the assets may not be recoverable. - Although the Company believes its inventory, capital assets, inventory prepayments and other assets
andpurchasecommitmentsare currently recoverable,therecanbenoassurancethe Companywillnotmay incur write-downs,fees,impairments and other charges given the rapid and unpredictable pace of product obsolescence in the industries in which the Company competes. - Because the Company s markets are volatile, competitive and subject to rapid technology and price changes, there is a risk the Company will forecast incorrectly and order or produce excess or insufficient amounts of components or products, or not fully utilize
firmpurchase commitments.
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- In addition, because of technological changes in the industries in which the Company currently competes or in the future may compete, current extensive
patentintellectual property coverage and the rapid rate ofissuanceofnewpatents,intellectual property rights generation, the Company s products and servicescanunknowinglymay be alleged to infringe existingpatentsorintellectual property rights of others. - From time to time, the Company has been notified that it may be infringing certain
patentsorotherintellectual property rights of third parties. - Failure to obtain the right to use third-party intellectual property, or to use such intellectual property on commercially reasonable terms, can require the Company to modify certain products, services or features or preclude the Company from selling certain products or
services,orotherwisehaveamaterialadverseimpactonservices and expose the Company to significant licensing costs, all of which can materially adversely affect the Company s business, reputation, results ofoperationsandoperations, financialcondition.condition and stock price. - Apple Inc. |
20242025 Form 10-K | 9 The Company s future performance depends in part on support from third-party software developers. - If third-party software applications and services cease to be developed and maintained for the Company s products, customers may choose not to buy the Company s
products.products, adversely impacting the Company s business, results of operations, financial condition and stock price. - The Company believes
theavailabilityofthat third-partysoftwareapplicationsandservicesforitsproductsdeveloper support dependsinparton thedevelopersperceptionandanalysisoftherelativeperceived benefits ofdeveloping,maintainingandupgradingsuchcreating software and services for the Company s products compared to competitors platforms, such as Android for smartphones and tablets, Windows for personal computers and tablets, and PlayStation, Nintendo and Xbox for gaming platforms. - The Company s minority market share in the global smartphone, personal
computerandcomputer, tablet and wearables markets can make developers less inclined to develop or upgrade software for the Company s products and more inclined to devote their resources to developing and upgrading software for competitors products with larger market share. - From time to time, the Company has made changes to its
productsandservices,business, includingtakingactions taken in response to litigation, competition, market conditions and legal and regulatoryrequirements,andexpectstomakefurtherbusinesschangesinthefuture.requirements. - For example, in the U.S., the Company has implemented changes to how developers communicate with consumers within apps on the U.S. storefront of the iOS and iPadOS App Store regarding alternative purchasing
mechanisms.mechanisms and is currently subject to a court order preventing it from imposing any commission or fee on certain purchases that consumers make. TheFor example, the Company hasalsoimplemented changes to iOS, iPadOS, the App Store and Safari in theEuropeanUnion(EU)as it seeks to comply with the Digital Markets Act(the( DMA ), including new business terms and alternative fee structures for iOS and iPadOS apps, alternative methods of distribution for iOS and iPadOS apps, alternative payment processing for apps across the Company s operating systems, and additional tools and application programming interfaces(APIs)for developers.AppleInc.|2024Form10-K|10The Company s success depends largely on the talents and efforts of its team members, the continued service and availability of highly skilled employees, including key personnel, and the Company s ability to nurture its distinctive and inclusive culture.- If the Company does not effectively manage changing workforce dynamics
effectively,and regulatory requirements, it could materially adversely affect the Company s culture,reputationandoperationalflexibility.flexibility, strategy and costs, all of which can materially adversely affect the Company s business, reputation, results of operations, financial condition and stock price. - If the Company is unable to nurture its culture, it could materially adversely affect the Company s ability to recruit and retain the highly skilled employees who are critical to its success, and could otherwise materially adversely affect the Company s business, reputation, results of
operationsandoperations, financialcondition.condition and stock price. - Apple Inc. | 2025 Form 10-K | 10 The Company depends on the performance of
carriers,wholesalers,retailerscarriers and other resellers. - The Company distributes its products and certain of its services through cellular network
carriers,wholesalers,retailerscarriers and other resellers, many of which distribute products and services from competitors. - The Company has invested and will continue to invest in programs to enhance reseller sales, including staffing selected resellers stores with Company employees and contractors,
andimproving product placementdisplays.displays, and developing and making digital marketing assets available to resellers. TheFor example, the purchasing preferences and behaviors of consumers may change, the financial condition oftheseresellers could weaken,theseresellers could stop distributing the Company s products, or uncertainty regarding demand for some or all of the Company s products could cause resellers to reduce their ordering and marketing of the Company sproducts.products, all of which could materially adversely impact the Company s business, results of operations, financial condition and stock price.- These events could materially adversely affect the Company s business, reputation, results of
operationsandoperations, financialcondition.condition and stock price. - The Company s business requires it to use and store confidential information, including personal and sensitive health and financial information with respect to the Company s customers and employees.
- But these measures cannot provide absolute security, and losses or unauthorized access to or releases of confidential information occur and could materially adversely affect the Company s business, reputation, results of
operationsandoperations, financialcondition.condition and stock price. - Such incidents and other malicious attacks could materially adversely affect the Company s business, reputation, results of
operationsandoperations, financialcondition.condition and stock price. AppleInc.|2024Form10-K|11The Company experiences malicious attacks and other attempts to gain unauthorized access to its systems on a regular basis.Theseattacksseektocompromisetheconfidentiality,integrityoravailabilityofconfidentialinformationordisruptnormalbusinessoperations,andcan,amongotherthings,Attacks can impair the Company s ability to attract and retain customers for its products and services,impacttheCompanysaffect its stock price,materiallydamage commercial relationships, and expose the Company to litigation or government investigations,whichcanresultpotentially resulting in penalties, fines orjudgmentsagainsttheCompany.judgments.- Apple Inc. | 2025 Form 10-K | 11 As with all companies,
thesethe securitymeasuresthe Company has implemented may not be sufficient for all eventualities and are vulnerable to hacking, ransomware attacks, employee error, malfeasance, system error, faulty password management or other irregularities. - Investment in new business
strategiesstrategies, commercial relationships and acquisitions could disrupt the Company s ongoing business, present risks not originallycontemplatedcontemplated, and materially adversely affect the Company s business, reputation, results of operations and financial condition. - The Company has invested, and in the future may invest, in new business
strategiesorstrategies, commercial relationships and acquisitions. InvestmentSome transactions, including investments andacquisitiontransactionsacquisitions, are exposed to additional risks, including failing to obtain required regulatory approvals on a timely basis or at all, a counterparty s failure to perform or deliver as anticipated, or the imposition of onerous conditions that could delay or prevent the Company from completing a transaction or otherwise limit the Company s ability to fully realize the anticipated benefits of a transaction.ThesenewNew business strategies and ventures are inherently risky and may not be successful.- The
failureofanysignificantinvestmentCompany s business strategies and investments may not be successful, which could materially adversely affect the Company s business, reputation, results ofoperationsandoperations, financialcondition.condition and stock price. AppleInc.|2024Form10-K|12Legal and Regulatory Compliance Risks The Company s business, results of operations and financial condition could be adversely impacted by unfavorable results of legal proceedings or government investigations.- In addition,
agreementsenteredintobythe Companysometimesenters into agreements that include indemnification provisionswhichthat can subject the Company to costs and damages in the event of a claim against an indemnified third party. - The Company has faced and continues to face a significant number of patent claims relating to its
cellular-enabledstandards-enabled products, and new claims may arise in the future, including as a result of new legal or regulatory frameworks. - For example,
technologytechnology, data and otherpatent-holdingintellectual property asset holding companies frequently assert theirpatentsintellectual property rights and seek royalties and often enter into litigation based on allegations ofpatentinfringement or other violations of intellectual property rights. TheseAdditionally, such agreementscanalsosignificantlyincreasetheCompanyscostofsalesandoperatingexpensesandmay require the Company to change its business practices and limit the Company s ability to offer certain products and services.- Apple Inc. | 2025 Form 10-K | 12 The outcome of litigation or government investigations is inherently uncertain.
- If one or more legal matters were resolved against the Company or an indemnified third party in a reporting period for amounts above management s expectations, the Company s results of
operationsandoperations, financial condition and stock price for that reporting period could be materially adversely affected. - The Company s global operations are subject to complex and changing laws and regulations worldwide on
subjects,subjects including antitrust; privacy, data security and data localization; online safety; age verification; consumer protection; advertising, sales, billing and e-commerce; financial services and technology; product liability; intellectual property ownership and infringement; digital platforms; machine learning and artificial intelligence; internet, telecommunications and mobile communications; media, television, film and digital content; availability of third-party software applications and services; labor and employment; anticorruption; import, export and trade; foreign exchange controls and cash repatriation restrictions; anti money laundering; foreign ownership and investment; national security; tax; and environmental, health and safety, including electronic waste, recycling, product design and climate change. - New and changing
lawslaws, regulations, executive orders, directives, andregulationsenforcement priorities can adversely affect the Company s business by increasing the Company s costs, limiting the Company s ability to offer a product, service or feature to customers, imposing changes to the design of the Company s products and services, impacting customer demand for the Company s products and services, and requiring changes to the Company s business or supply chain. - New and changing
lawslaws, regulations, executive orders, directives, andregulationsenforcement priorities can also create uncertainty about how such laws and regulations will be interpreted and applied. TheserisksRisks and costsmayrelated to new and changing laws, regulations, executive orders, directives, and enforcement priorities increase as the Company s products and services are introduced into specialized applications, including health and financial services, or as the Company expands the use of technologies, such as machine learning and artificial intelligence features, and must navigate new legal, regulatory and ethical considerations relating to such technologies.- If the Company is found to have violated such laws and regulations, it could materially adversely affect the Company s business, reputation, results of
operationsandoperations, financialcondition.condition and stock price. AppleInc.|2024Form10-K|13Regulatory changes and other actions that materially adversely affect the Company s business may be announced with little or no advance notice and the Company may not be able to effectively mitigate all adverse impacts from such measures.- As a result, the Company s products could be banned, delayed or prohibited from importation, which could materially adversely affect the Company s business, reputation, results of
operationsandoperations, financialcondition.condition and stock price. Expectationsrelatingtoenvironmental,Varied stakeholder expectations about social andgovernanceconsiderationsandrelatedreportingobligationsother issues expose the Company to potential liabilities, increased costs, reputational harm, and other adverse effects on the Company s business.Inaddition,theThe Company makes statements about itsgoalsvalues, including the environmental andinitiativesthroughsocietal impact of its business, through variousnon-financialreports, information provided onitsthe Company s website, and in press statements and other communications.Respondingtotheseenvironmental,socialandgovernanceconsiderationsandimplementationoftheThe Companysannouncedalso pursues environmental and other goals and initiativesinvolvesthat involve risks and uncertainties,requiresrequire investments, anddependsdepend in part on third-party performance or data that is outside the Company scontrol.control, and the Company may not be able to fully achieve all of its goals and initiatives.Anyfailure,orperceivedfailure,Efforts by the Company to advance its business and values, or achieve itsgoals,goals and further its initiatives,adhereor toitspublicstatements,align with stakeholders expectations, or comply with evolving, varied and at times conflicting federal, state and internationalenvironmental,socialandgovernancelawslaws, executive orders, regulations andregulations,standards, ormeetevolvingandvariedstakeholderexpectationsandstandardscouldany failure or perceived failure to do so, can result in adverse reactions by consumers and other stakeholders, including the commencement of legal and regulatory proceedings against theCompanyCompany, and can materially adversely affect the Company s business, reputation, results of operations, financial condition and stock price.- Apple Inc. | 2025 Form 10-K | 13 The technology industry, including, in some instances, the Company, is subject to intense media, political and regulatory scrutiny, which exposes the Company to increasing regulation, government investigations, legal actions and penalties.
- The Company has also continued to make changes to its compliance plan in response to feedback and engagement with the
EuropeanCommission(theCommission).Commission. - The Company is also currently subject to antitrust investigations and litigation in various jurisdictions around the world, which can result in legal proceedings and claims against the Company that could, individually or in the aggregate, have a
materiallymaterial adverse impact on the Company s business, results ofoperationsandoperations, financialcondition.condition and stock price. - If such investigations or litigation are resolved against the Company, the Company can be exposed to significant fines and may be required to make further changes to its business practices, all of which could materially adversely affect the Company s business, reputation, results of
operationsandoperations, financialcondition.condition and stock price. - Further, the Company has commercial relationships with other companies in the technology industry that are or may become subject to investigations and litigation that, if resolved against those other companies, could materially adversely affect the Company s commercial relationships with those business partners and materially adversely affect the Company s business, results of
operationsandoperations, financialcondition.condition and stock price. - For example, the Company earns revenue from licensing arrangements with Google LLC ( Google ) and other companies to offer their search services on the Company s platforms and applications, and certain of these arrangements are currently subject to government investigations and legal proceedings.
AppleInc.|2024Form10-K|14TherecanbenoassurancetheThe Company sbusinesswillnotbusiness, results of operations, financial condition and stock price can be materially adversely affected, individually or in the aggregate, by the outcomes of such investigations, litigation or changes to laws and regulations in the future.ChangestotheCompanysSuch changes in business practicestocomplywithnewlawsandregulationsorinconnectionwithotherlegalproceedingscannegativelyimpactthereputationoftheCompanysproductsforprivacyandsecurityandalso otherwise adversely affect the experience for users of the Company s products and services, and result in harm to the Company s reputation, loss of competitive advantage, poor market acceptance, reduced demand for products and services,andlostsales.sales, and lower profit margins.- Apple Inc. | 2025 Form 10-K | 14 The Company s business is subject to a variety of U.S. and international laws, rules, policies and other obligations regarding
dataprotection.the collection, use, protection and transfer of personal data. - The Company is subject to an increasing number of federal, state and international laws relating to the collection, use, retention,
securityprotection and transfer of various types of personalinformation.data. - In many cases, these laws apply not only to third-party transactions, but also restrict transfers of personal
informationdata among the Company and its international subsidiaries. - The Company makes statements about its use and disclosure of personal
informationdata through its privacy policy, information provided on its website, press statements and other privacy notices provided to customers. - Any failure or perceived failure by the Company to comply with these public statements or with federal, state or international privacy or data protection laws and regulations could result in
inquiriesorinquiries, proceedingsagainsttheCompanybyand penalties from governmental entities or others. InadditiontoSuch a failure or perceived failure could also result in reputational impacts,penaltiescouldincludeongoing audit requirements and significant legal liability.- In addition to the risks generally relating to the collection, use, retention,
securityprotection and transfer of personalinformation,data, the Company is also subject to specific obligations relating to the collection and processing of data associated with minors, as well as information considered sensitive under applicable laws, such ashealthdata,health, biometric, financialdataandbiometricpayment card data. HealthdataandHealth, biometric, financial and payment card data are subject to additional privacy, security and breach notification requirements, and the Company is subject to audit by governmental authorities regarding the Company s compliance with these obligations.- If the Company fails to adequately comply with these rules and requirements,
orifhealthdataorfinancialdataishandledinamannernotpermittedbylaworunderthe Companysagreementswithhealthcareorfinancialinstitutions,theCompanycan be subject to litigation or government investigations,andcan be liable for associated investigatory expenses, and canalsoincur significant fees or fines. - The Company s
profitgross margins vary significantly across its products, services, geographic segments and distributionchannels.channels and can change over time. - The Company s net sales and gross margins are subject to volatility and downward pressure due to a variety of factors, including: continued industry-wide global product pricing pressures and product pricing actions that the Company may take in response to such pressures; increased competition; the Company s ability to effectively stimulate demand for certain of its products and services; compressed product life cycles; supply shortages; potential increases in the cost of components, outside manufacturing services, and developing, acquiring and delivering content for the Company s services; the Company s ability to manage product quality and warranty costs effectively; shifts in the mix of products and services, or in the geographic, currency or channel mix, including to the extent that regulatory changes require the Company to modify its product and service offerings; fluctuations in foreign exchange rates; inflation and other macroeconomic pressures; the imposition of new or increased tariffs and other trade restrictions, their overall magnitude and duration, and retaliatory actions in response; and the introduction of new products or services, including new products or services with lower profit margins.
- These and other factors could have a materially adverse impact on the Company s results of
operationsandoperations, financialcondition.condition and stock price. - Further, the Company generates a significant portion of its net sales from a single product category and a decline in demand for that product could significantly impact
quarterlynetsales.sales and gross margins. AppleInc.|2024Form10-K|15The Company s financial performance is subject to risks associated with changes in the value of the U.S. dollar relative to local currencies.- Apple Inc. | 2025 Form 10-K | 15 Conversely, a strengthening of foreign currencies relative to the U.S. dollar, while generally beneficial to the Company s foreign currency denominated sales and earnings, could cause the Company to reduce international pricing or incur losses on its foreign currency derivative instruments, thereby limiting the benefit.
- Although the Company has not realized significant losses on its cash, cash equivalents and marketable securities, future fluctuations in their value could result in significant losses and could have a material adverse impact on the Company s results of
operationsandoperations, financialcondition.condition and stock price. - The Company distributes its products and certain of its services through third-party cellular network
carriers,wholesalers,retailerscarriers and other resellers. - The Company s exposure to credit and collectibility risk on its trade receivables is higher in certain international
marketsanditsabilitytomitigatesuchrisksmaybelimited.markets. - As of September
28,2024,27, 2025, the Company s vendor non-trade receivablesandprepaymentsrelatedtolong-termsupplyagreementswere concentrated among a few individual vendors located primarily in Asia. AppleInc.|2024Form10-K|16The Company is also subject to the examination of its tax returns and other tax matters by the U.S.- If the Company s effective tax rates were to increase, or if the ultimate determination of the Company s taxes owed is for an amount in excess of amounts previously accrued, the Company s business, results of
operationsandoperations, financial condition and stock price could be materially adversely affected. - Apple Inc. | 2025 Form 10-K | 16 General Risks The price of the Company s stock is subject to volatility.
- Future dividends are subject to declaration by the Company s Board of Directors
(the( Board ), and the Company s share repurchase program does not obligate it to acquire any specific number of shares.
Removed since the previous 10-K 63
- The Company s business, reputation, results of operations, financial condition and stock price can be affected by a number of factors, whether currently known or unknown, including those described below.
- Because of the following factors, as well as other factors affecting the Company s results of operations and financial condition, past financial performance should not be considered to be a reliable indicator of future performance, and investors should not use historical trends to anticipate results or trends in future periods.
- This discussion of risk factors contains forward-looking statements.
- Restrictive measures can increase the cost of the Company s products and the components and raw materials that go into them, and can require the Company to take various actions, including changing suppliers, restructuring business relationships and operations, and ceasing to offer and distribute affected products, services and third-party applications to its customers.
- For example, tensions between governments, including the U.S. and China, have in the past led to tariffs and other restrictions affecting the Company s business.
- The Company s products and services are offered in highly competitive global markets characterized by aggressive price competition and resulting downward pressure on gross margins, frequent introduction of new products and services, short product life cycles, evolving industry standards, continual improvement in product price and performance characteristics, rapid adoption of technological advancements by competitors, and price sensitivity on the part of consumers and businesses.
- The Company has a minority market share in the global smartphone, personal computer and tablet markets.
- The Company s services also face substantial competition, including from companies that have significant resources and experience and have established service offerings with large customer bases.
- The Company competes with business models that provide content to users for free.
- The Company also competes with illegitimate means to obtain third-party digital content and applications.
- The Company s business, results of operations and financial condition depend substantially on the Company s ability to continually improve its products and services to maintain their functional and design advantages.
- There can be no assurance the Company will be able to continue to provide products and services that compete effectively.
- There can be no assurance the Company will successfully manage future introductions and transitions of products and services.
- Any failure of these partners to perform can have a negative impact on the Company s cost or supply of components or finished goods.
- In addition, manufacturing or logistics in these locations or transit to final destinations can be disrupted for a variety of reasons, including natural and man-made disasters, information technology system failures, commercial disputes, economic, business, labor, environmental, public health or political issues, trade and other international disputes, geopolitical tensions, or conflict.
- The Company has invested in manufacturing process equipment, much of which is held at certain of its outsourcing partners, and has made prepayments to certain of its suppliers associated with long-term supply agreements.
- While these arrangements help ensure the supply of components and finished goods, if these outsourcing partners or suppliers experience severe financial problems or other disruptions in their business, such continued supply can be disrupted or terminated, and the recoverability of manufacturing process equipment or prepayments can be negatively impacted.
- While the Company has entered into agreements for the supply of many components, there can be no assurance the Company will be able to extend or renew these agreements on similar terms, or at all.
- The continued availability of these components at acceptable prices, or at all, can be affected for any number of reasons, including if suppliers decide to concentrate on the production of common components instead of components customized to meet the Company s requirements.
- When the Company s supply of components for a new or existing product has been delayed or constrained, or when an outsourcing partner has delayed shipments of completed products to the Company, the Company s business, results of operations and financial condition have been adversely affected and future delays or constraints could materially adversely affect the Company s business, results of operations and financial condition.
- The Company s business and financial performance could also be materially adversely affected depending on the time required to obtain sufficient quantities from the source, or to identify and obtain sufficient quantities from an alternative source.
- Failure to do so can result in widespread technical and performance issues affecting the Company s products and services.
- If the Company determines that an impairment has occurred, it records a write-down equal to the amount by which the carrying value of the asset exceeds its fair value.
- The Company s products and services are designed to include intellectual property owned by third parties, which requires licenses from those third parties.
- Based on experience and industry practice, the Company believes licenses to such third-party intellectual property can generally be obtained on commercially reasonable terms.
- However, there can be no assurance the necessary licenses can be obtained on commercially reasonable terms or at all.
- There can be no assurance third-party developers will continue to develop and maintain software applications and services for the Company s products.
- The Company distributes third-party applications for its products through the App Store.
- For the vast majority of applications, developers keep all of the revenue they generate on the App Store.
- Where applicable, the Company retains a commission from sales of applications and sales of digital services or goods initiated within an application.
- Changes to the Company s products and services could materially adversely affect the Company s business, results of operations and financial condition, including if such business changes result in reduced App Store or other sales, reductions in the rate of the commission that the Company retains on such sales, or if the rate of the commission is otherwise narrowed in scope or eliminated.
- Some third-party digital content providers require the Company to provide digital rights management and other security solutions.
- If requirements change, the Company may have to develop or license new technology to provide these solutions.
- There can be no assurance the Company will be able to develop or license such solutions at a reasonable cost and in a timely manner.
- In addition to intense competition for talent, workforce dynamics are constantly evolving.
- The Company also sells its products and services and resells third-party products in most of its major markets directly to consumers, small and mid-sized businesses, and education, enterprise and government customers through its retail and online stores and its direct sales force.
- Some carriers providing cellular network service for the Company s products offer financing, installment payment plans or subsidies for users purchases of the device.
- There can be no assurance such offers will be continued at all or in the same amounts.
- The Company has implemented systems and processes intended to secure its information technology systems and prevent unauthorized access to or loss of sensitive data, and mitigate the impact of unauthorized access, including through the use of encryption and authentication technologies.
- The Company s retail stores are subject to numerous risks and uncertainties.
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- The Company s retail operations are subject to many factors that pose risks and uncertainties and could adversely impact the Company s business, results of operations and financial condition, including macroeconomic factors that could have an adverse effect on general retail activity.
- Other factors include the Company s ability to: manage costs associated with retail store construction and operation; manage relationships with existing retail partners; manage costs associated with fluctuations in the value of retail inventory; and obtain and renew leases in quality retail locations at a reasonable cost.
- There can be no assurance such agreements can be obtained on acceptable terms or that litigation will not occur.
- Further, such an outcome can result in significant monetary damages, disgorgement of revenue or profits, remedial corporate measures or injunctive relief against the Company, and has from time to time required, and can in the future require, the Company to change its business practices and limit the Company s ability to develop, manufacture, use, import or offer for sale certain products and services, all of which could materially adversely affect the Company s business, reputation, results of operations and financial condition.
- The Company has implemented policies and procedures designed to ensure compliance with applicable laws and regulations, but there can be no assurance the Company s employees, contractors or agents will not violate such laws and regulations or the Company s policies and procedures.
- Although the Company has programs, policies and procedures in place that are designed to satisfy regulatory requirements, there can be no assurance that such policies and procedures will be effective in preventing a violation or a claim of a violation.
- Many governments, regulators, investors, employees, customers and other stakeholders are increasingly focused on environmental, social and governance considerations relating to businesses, including climate change and greenhouse gas emissions, human and civil rights, and diversity, equity and inclusion.
- The Company cannot guarantee that it will achieve its announced environmental, social and governance goals and initiatives.
- In addition, some stakeholders may disagree with the Company s goals and initiatives.
- From time to time, the Company has made changes to its App Store, including actions taken in response to litigation, competition, market conditions and legal and regulatory requirements.
- For example, in the U.S. the Company has implemented changes to how developers communicate with consumers within apps on the U.S. storefront of the iOS and iPadOS App Store regarding alternative purchasing mechanisms.
- The Company has also implemented changes to iOS, iPadOS, the App Store and Safari in the EU as it seeks to comply with the DMA, including new business terms and alternative fee structures for iOS and iPadOS apps, alternative methods of distribution for iOS and iPadOS apps, alternative payment processing for apps across the Company s operating systems, and additional tools and APIs for developers.
- The DMA provides for significant fines and penalties for noncompliance, and other jurisdictions may seek to require the Company to make changes to its business.
- Payment card data is also subject to additional requirements.
- Under payment card rules and obligations, if cardholder information is potentially compromised, the Company can be liable for associated investigatory expenses and can also incur significant fees or fines if the Company fails to follow payment card industry data security standards.
- The Company could also experience a significant increase in payment card transaction costs or lose the ability to process payment cards if it fails to follow payment card industry data security standards, which could materially adversely affect the Company s business, reputation, results of operations and financial condition.
- Financial Risks The Company expects its quarterly net sales and results of operations to fluctuate.
- For example, the gross margins on the Company s products and services vary significantly and can change over time.
- The Company has historically experienced higher net sales in its first quarter compared to other quarters in its fiscal year due in part to seasonal holiday demand.
- Additionally, new product and service introductions can significantly impact net sales, cost of sales and operating expenses.
- The Company could also be subject to unexpected developments, such as lower-than-anticipated demand for the Company s products or services, issues with new product or service introductions, information technology system failures or network disruptions, or failure of one of the Company s logistics, supply or manufacturing partners.
- While the Company has procedures to monitor and limit exposure to credit risk on its trade and vendor non-trade receivables, as well as long-term prepayments, there can be no assurance such procedures will effectively limit its credit risk and avoid losses.
- There can be no assurance as to the outcome of these examinations.
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